Search Engine Optimization (SEO) is the practice of getting your website to show up in a top result on Google and other search engines.

Shopify includes powerful SEO features in all plans, including:

  • Editable title tags, meta descriptions and URLs for your pages
  • Editable ALT tags for all images, customizable image file names
  • Automatically generated sitemap.xml and robots.txt files
  • Automatically generated canonical URL tags (to stop duplicate content)